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Monday, 2 February 2015
Xiaomi's Mi Note sells out in within three minutes
Apparently Xiaomi's Mi Note and MI Note Pro are another hit products and the china-based company announced on its Weibo social networking page that they were sold out within 3 minutes of availability last Tuesday. However, the company didn't release any info on how many units were actually available for purchase during that time.
Xiaomi has always position itself as the Apple of China but with lower selling price at near cost and it has always been alleged for copying Apple. Their similarity with Iphone has never been gone unnoticed and Apple is not happy about it.
Jony Ive, Apple's hardware and software design chief, has criticized Xiaomi for alleged copycatting. "I don't see it as flattery," he said last year in an interview with Vanity Fair. "When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest, the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy."
Right now Xiaomi only focusing on Asia market but soon or later, they would have to enter US or Europe market if they were to keep on growing. This would be a big problem for Xiaomi as those countries has more respect for rules of law and Xiaomi could face a lawsuit from companies like Apple. In fact, Xiaomi was sued by Ericsson in India claiming its phones infringed on Ericsson's wireless technology and the court blocked all sales of Xiaomi phones in India last December before partially lifted the ban. Other than that, Xiaomi also might need to beware of other companies like Unwired Planet which owned a lot of pattern and actively pursuing royalty from other phone manufacturers.
In order to maintain its aggressive growth and hardened their armor chest, Xiaomi is working hard on their patent portfolio. Last year they applied for 2318 patents and Xiaomi plans to get "ten of thousands" more in the coming year. But what is foreseen for Xiaomi in near future is lot of lawsuit as it entering more and more markets and people are aiming to get a piece of their profit.
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