Tim cook surely can have a big smile this time as Apple has a block blaster Q4 in 2015 with earning results of $74.6 billion in revenue and net profit of $18 billion. Apple earning beat Wall Street's forecast of $69 billion in revenue and leave last year's holiday quarter revenue of $57.6 billions in pale.
Here is the break down in terms of device sales:
- 74.5 million iPhones, up from the 51 million sold a year ago.
- 21.4 million iPads, down from the 26 million a year ago.
- 5.5 million Macs, up from the 4.8 million a year ago.
The 74.5 million iphones sold are a record for Apple. To put that into the perspective of transaction going on, 34,000 iPhones were sold every hour, 24 hours a day. Tim Cook even mentioned that with the introduction of iPhone 6 and iPhone 6 plus, he believe there are a lot of people has switch from Android to iOS. Clearly iPhone has contributed quite significant to the overall Apple company revenue.
With the success of iPhone 6 and iPhone 6 plus, Apple has manage to close the gap with World No.1 smartphone vendor, Samsung. Despite being far more profitable, Apple's shipment still trailed Samsung but has narrow the gap to just 600,000 units in the fourth quarter. Other than Samsung, Apple has to start paying attention to other low-cost Android OEM like Lenovo, Huawei and Xiaomi which see their market share increase at their expense.
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