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Thursday 19 February 2015

How China manipulates App Store ranking


How would the services claimed to promote your apps to top ten ranking works in reality? Yes, this is a picture a women sitting before a rack of iPhone 5C all set to the Apple App Store, which has been circulating around social media claiming to be a ranking manipulation service that allow developers to pay to boost their app into the top ten ranking.

The women is supposedly downloading, installing, and uninstalling the same app over and over again to artificially boost its number of downloads in the App Store. But this service does not come cheap. The price list show that it costs RMB 70,000 (abour RM40,000) to boost a single app into the top ten ranking while costs RMB 405,000 (about RM233,000) to keep it there every week.


Getting to the top ten is often a massive visibility boost for developers, which would get their work to be noticed and have more people start to download it, and eventually mean an increase in revenue.

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