In the company’s latest effort to tempt potential Android switchers, the Cupertino giant is starting a trade-in program for users to obtain discounts by trading in their devices – mostly Android and Blackberry smartphones. The discount will come in the form of gift cards and it can be used to receive a price reduction when purchasing a new iDevice.
To prepare for the new program which will purportedly begin in the coming weeks, extensive training programs for retail store employees will soon commence. Apple employees will be trained to evaluate the trade-in value based on the devices’ aesthetics and functionality. Besides that, they will be able to migrate some of the user’s data like contacts from their devices to iPhones, whereas other data will have to be moved by customers themselves.
The iPhone Reuse and Recycle trade-in program was launched back in 2013 and it was originally exclusively for the iPhone. The company later added the iPad to the program on Earth Day, 22nd April 2014. The program was to encourage users of older iPhone models to upgrade to the iPhone 5 series – iPhone 5, iPhone 5s and iPhone 5c. It now covers countries like the United States, Canada, Europe and Australia.
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